EXCELLENCE. INTEGRITY. RESULTS.
Bringing 35 years of law enforcement experience to empower businesses and individuals in the public safety sector. Leading companies and individuals to be “special good.”
What we do
The Be Special Good Team has dedicated their professional lives to public safety. We relish in serving the community and the agencies that serve them and ensuring bad actors are held responsible so people may live peaceably. We have now carried that passion deeper into the business world by helping companies build, market, sell and support technology deployments to law enforcement agencies.
Who we serve
- Companies
- Individuals
Proven record of delivering impactful technologies and large revenue gains.
For companies, our success and expertise in law enforcement and public safety technology sales help you build, market, sell and support your technology. We help you establish a culture and message that would resonate with public safety agencies, giving you a competitive edge while recruiting critical team members and making your employees and customers feel respected and valued.
Think differently. You would be surprised at what you can do!
For soon-to-be or recently retired law enforcement professionals, Be Special Good can play a critical role in a career transition to a public safety technology vendor in a variety of roles: Sales, Business Development, Marketing and Product Development. We can give you the insider advantage and the competitive edge in both landing the job, negotiating your true worth, and navigating the corporate world.
TOM's story
Retired NYPD Lieutenant/Commander Tom Joyce of The Cold Case Squad spent over 20 years in law enforcement. Tom held Executive Positions in Market Planning, Product Management and Sales/Business Development with LexisNexis for 6 years and at Vigilant Solutions for 7 years. Helped take a small start up company to a $445M acquisition. He also held an executive position at Motorola Solutions helping them integrate newly acquired offerings into their portfolio for over 1 year.
35 years of outstanding experience in the public safety space.
PRACTICE AREAS
Having worked at multiple large companies, two of which exceeded $1B in annual revenue and also working at public safety technology startups, we feel we have a very unique view of how to build, market, sell and support technology for public safety agencies.
The following are some of the areas we can impact to improve efficiencies and productivity to help meet objectives:
Do you know what products to build? How do they compare? How to message them? And how to get them sticky in your customers portfolio?
Sales & Business Development
Sales and Business Development
Whitepapers
Sales pitch decks
Sales playbooks
Navigate the buyer's journey from lead to close
Strategic partnerships
MARKETING PLANS
MARKETING PLANS
Campaigns
Customer engagement and success
Sales collateral creation and review
Whitepapers
Navigate the buyer’s journey from lead to close
Product Development & Process
Product Development AND Process
Ideation
Research
Build & price
Leadership
Leadership
Leading teams
Culture
Performance
Competitive Intelligence
Competitive Intelligence
Feature/Functionality
Positioning
Recruiting
Recruiting
Domain expertise
Compensation plans
Our work
There was so much I didn’t know and Tom not only ensured my compensation was fair market value but he also explained what to expect walking into a business environment.
Customer
A large police department Executive transitioning to the private sector.
PROBLEM
Client did not fully comprehend their value in the market.
Result
The client landed a mid-6 figure position at a prestigious company.
Tom was instrumental in my ability to get 33% more than I was going to ask for. His assurance that the rate was a fair market value and how to articulate my value was immeasurable.
Customer
A large police department Executive transitioning to the private sector.
PROBLEM
Client did not fully comprehend their value in the market.
Result
The client landed a consultancy at a much higher rate than originally expected.
Tom, for one person, is strong across all the functional areas of a tech sales organization.
Customer
A biometric tech start-up.
PROBLEM
Fractured organization and pricing issues.
Result
Developed and organized a team structure and offered pricing models to reflect the purchasing habits and policies of their customer base.
I am glad we worked together. Our collaboration with Tom helped us walk away from a risky end result.
Customer
Large, US-based investigative solution provider to law enforcement agencies.
PROBLEM
A product strategy and go to market plan.
Result
The company chose not to proceed as it was deemed too risky for the ultimate return.
What is “Special Good”?
It’s not enough to just be good. Good enough is not enough. And some people are special. But that’s not enough either. You need to be special good.
It’s where you take your passion, your drive, your skills, your enthusiasm and your dream and put it to work. That’s when you become “Special Good”.
The 6 tenets of Special Goodness
1. Put in the work
2. Be passionate
3. Take pride in your work
4. Be creative
5. Make sacrifices
6. Get support
Blog
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